Supply Chain Buzz

The Showrooming Battle

Written by Buzz
Published on Friday, 29 June 2012

One recent phenomenon that's been identified is 'showrooming', where customers use physical stores of a retailer to look at products that are then bought on-line or via mobile device. 

In an article on Mobile Commerce Daily, Lauren Johnson tells us how a major big-box presence, Home Depot, is addressing this practice. Read her article here. 

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